TikTok is introducing a fresh option that allows them to reduce the amount of AI-created media appearing in their streams. This step comes as the service announced that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale launch. This advancement aligns with a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A considerable share of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, based on their own preferences,” said a company executive.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network labeled as made with AI. Overall, over 100 m videos are submitted to the app each day, making AI-generated material a relatively small portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the amount of AI-generated videos they see by using the “manage topic” option in the application and picking AI-made media. Further subjects that can already be controlled under the filter include news, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines require users to identify “realistic” AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its user guidelines.
Furthermore, the app will now add an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This step is designed to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is also launching a $2m AI literacy fund for specialists and organizations to develop educational content about ethical AI use. This program will assist charitable organizations specializing in teaching coding and technology.
Platform Protection
The platform has justified its content review process, amid controversy over plans to cut jobs for numerous safety staff in the United Kingdom. The company is planning to reduce a significant number of roles in its user protection department in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. TikTok reported a significant reduction in explicit and harmful content seen by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is making a difference work at speed.”
